The success of your business and its future development relies, in part, on your list of customers and prospects and how you communicate with them. Every interaction is an opportunity to grow your list. Make contact acquisition a priority. Don’t think – email marketing wouldn’t work for me, but, how can I maximise the benefits of email marketing.

1. Build credibility

People do business with people they know, like, and trust. Build credibility with your audience by sharing helpful and informative content.

2. Generate calls

Email marketing lets you reach the right person, with the right offer, at the right time.

3. Strengthen relationships

If you want to build strong customer relationships, it’s important to have an effective tool to communicate with the people who matter most to your business.

4. Improve communication

Your business depends on having a reliable way to communicate with your clients and prospects; you need a reliable communication channel you can trust.

5. Build brand awareness

With an html email, you can strengthen brand recognition with clients and prospects and extend your reach when people forward or share your message.

6. Boost sales

When you have an audience of people who are interested in receiving updates from your business, you’ll be able to think differently about how to boost sales throughout the year.

7. Learn what works

Email marketing gives you the metrics you need to see how your emails are performing. These insights help you market smarter and also helps you better understand the needs and interests of your list.

8. Reach people on any device

With nearly two-thirds of all emails being opened on a mobile device, email marketing is one of the best tools you can use to take advantage of the growing popularity of mobile technology.

9. Get more from doing less

Share your email posts on social media to increase your reach.

10. Look professional

One of the benefits of using an email marketing provider is that you have access to professionally-designed email templates. It’s easy to design your own and have different templates for different campaigns.

11. Increase traffic to your web site

With email marketing, you can invite recipients to visit your web site.

12. Marketing with a personal touch

Unlike other marketing channels you can customise your message for different audiences. Email marketing gives you the ability to segment your lists into groups and communicate with people based on interest, purchase behaviour, location, and more. Try A/B testing to improve open rates.

Reaching out to clients on an individual basis can be a costly and time-consuming process. Email helps you save time by reaching out to your wider audience, while still delivering a message that’s personal and relevant to them.

13. Get immediate results

When you run a small business, every sale, order, or appointment can have a significant impact. With email, you’re able to get the results you’re looking for right away and easily track how your different campaigns are performing.

14. Generate leads

Not everyone on your email list will be ready to make a purchase or sign up for a service. Email gives you the opportunity to nurture the relationship with helpful and informative content.

15. Build anticipation

You want your marketing message to be something that people look forward to seeing. Email lets you keep track of which messages are generating the most opens and clicks, so you know which messages will get people excited to hear from your business. Introducing a new product or service? Build up interest with a planned email campaign.

16. Promote services

Service businesses face the difficult challenge of keeping clients interested in their business, even when they aren’t looking for services at different times of the year. Email marketing gives you the opportunity to keep your client’s attention without overwhelming them with unwanted information.

17. Grow your audience

As a small business, it’s not easy to stand out in a crowded market. Email marketing allows you to build an audience that is interested in hearing from you, without having to pay for other advertising channels.

18. Increase your value

When you adopt a communication strategy that fits your audience’s needs, you’ll have more people paying attention to your message and you can expect a higher return.

19. Attract new clients

In addition to connecting with the people on your email list, you can also share your newsletters and announcements on your own social networks to bring new people to your business.

20. Save time

Plan your email campaigns in advance and you’ll be able to automate your promotions.

21. A gentle reminder

By sharing relevant content with your audience throughout the year, you’ll be able to stay on their radar. While they may not be ready to act right away, when your audience knows you have something that can help them solve a problem, they’ll be more likely to take action when the time is right.

22. Improve client’s/prospect’s knowledge of your business

As much as you’d like to think customers know about all of the different products and services you have to offer, there’s a good chance that many of them don’t.

23. Book more classes

Whether you need to get the word out about a class weeks in advance or want to make up for some last-minute cancellations, email marketing can help you get the word out about all of your activities in a way that’s convenient for you and your contact.

24. Maintain vendor relationships

You’re probably already investing time and resources into marketing to potential customers. But are you also thinking carefully about how you build relationships with vendors and partnering businesses? Email gives you the ability to maintain communication with all of your different audiences so that you can build the relationships you need to be successful.