When we look at search engines from an outsider perspective it is almost like race. Websites battle one another in a race to get to the top and who can really blame them, it’s the most effective way to gain organic traffic. There are several ways to increase traffic and, in our post today, we will outline 5 key ways to do exactly that!

1. Paid Advertisement

Advertisement, whether it is on social media or on search engines, it’s a fantastic way of attracting new visitors and building your brand. Paid advertisement helps to put your website out in front of people which increases the chance and the opportunity of directing traffic to your website. There are of course pros and cons of this method such as that the traffic captured is not organic and isn’t targeting a specific demographic which may put you in front of people that you don’t want to be in front of.

If you are looking to increase your sales rather than build an online presence, you may need to look into commercial intent keywords in line with your paid advertisement strategy. These keywords act as an invitation to prospective customers and are highly targeted and specific to ensure that you are reaching out to the right target audience.

2. Social Media

Putting your website live is just the first step to growing your online presence. Social media is one of the most powerful channels that helps to promote your content and direct traffic to your website. It is also a great place to physically interact with your audience and build those meaningful relationships. Start by creating a profile on these 4 most established social media platforms: Facebook, Instagram, Twitter & LinkedIn. Any content that you post on these platforms ensure that it links back to your website and any relevant pages that you are referring to or quoting. This will give users the opportunity to learn more about your business and visit your website.

3. On-page SEO

SEO is now more important than ever. With more businesses starting up and establishing themselves online, getting to the first page of Google is becoming more and more competitive. Ask yourself, are you using relevant keywords across your website? Is your content optimised? What about backlinks and meta descriptions? These factors all contribute to your on-page SEO and will drastically improve and boost your ranking.

4. Blogs

We always advise new and old website owners to introduce blogs to their website. The reason for this is that it is the best and easiest way to produce fresh content on a regular basis. Google in particular loves new content and is more likely to direct users to a new blog rather than an older entry by another website. This is because the information written in an old blog may be outdated and therefore no longer relevant to what the user is asking for. Google, like all search engines, aims to point the users towards credible sources which is why it is so important to consistently post new blogs and review old ones to make sure that all of the information that you are putting out on the web is factual. Moreover, users constantly search for answers on the web which is why you should take advantage of that and write blogs that address their queries.

5. Email Marketing

Many businesses forget about the traditional methods of reaching out to their client base one being email marketing. This is a great way of driving traffic to your website and also promote any offers you have in order to prompt a sale. Ensure that you build a list of prospective customers that you want to target and are likely to engage with your content. We would recommend using a platform like MailChimp to send out your email marketing through as it is very user-friendly and easy to use in order to create eye-catching emails and also track your campaigns progress.

Driving traffic to your website isn’t easy and in order to see a significant difference it can take several of weeks and even months for that to happen, especially if you are looking to drive organic traffic. We offer a variety of services to help businesses increase their conversion and traffic rates through strategic marketing, social media management, on-page and off-page SEO, blog creation and general website optimisation. For more information visit our website here.