1. Respond to a comment, post, or tweet.

Social media marketing is about engaging with your fans, followers, and customers and not just pushing your message.

2. Add a call-to-action.

Adding a call-to-action to your offers is important in effective lead generation. You should include a call-to-action in every blog post, email message, as well as some other, less obvious places.

3. Include a hyperlink to another page on your website.

Internal links direct your page visitors to other parts of your website. Important, because it helps your readers find more of your content that they might enjoy and find useful.

4. Share your content.

Use social media to share your content. Facebook, Twitter and LinkedIn are some of the most effective marketing tools out there. Sharing your content only takes a minute.

5. Bold or italicise important text on your landing page.

This is another quick way to improve your visitors’ experience when they view your pages. Effective landing pages should pass the “blink test”. Can your visitors understand your proposition or the value of your offer in less than 5 seconds?

6. Re-word your blog post or email title.

Your email or blog post title will determine whether the recipient will ‘open’ or ‘delete’. It’s the first thing that your viewers see. If it’s not captivating, they won’t even bother clicking through to read your article.

7. Change your ‘Submit’ button text.

The final feature of your landing page forms or call-to-action is the button your audience must click to complete a form. The default text for this button is usually ‘Submit’. Studies show that buttons labelled ‘Submit’ generate lower conversion rates than those that use other wording. Compared to ‘Submit’, ‘Click Here’ and ‘Go’ feel much more inviting and imply a lesser investment of time and effort. You could make your buttons more engaging and relevant to your offer, for example, ‘Reserve Your Webinar Seat Today!’ or ‘Download Your FREE Information Now!’