According to ABTA, a third of summer holidays are sold in January and February with early bookers taking advantage of some of the travel industry’s best deals. So, have you planned your annual summer holiday? More importantly, do you have a plan for your business?

Will you carry on where you left off in 2016? Wait and see what happens? Keep your fingers crossed and hope for the best?

Would I be right in thinking that most of us want an increase in turnover? Good start, but that is the result and not a plan.

Is your business the same size and shape it was in 2016? Has anything changed? You might consider carrying out a SWOT analysis or a PEST analysis. SWOT looks at your Strengths, Weaknesses, Opportunities and Threats. A PEST analysis considers the external influences on your business, Political, Environmental, Social and Technological.

Did you achieve your goals for 2016? You could review your 2016 plan and adapt it for 2017.

So, whether you are planning your summer holiday or planning for your business you will want to be in control of your destination and your destiny.

This is a quote from Yogi Berra, one of baseball’s greatest heroes, “If you don’t know where you are going, you’ll end up someplace else.”