To define an online strategy, the first thing we need to do is define what is meant by On line.
The dictionary say’s “connected to a network”. However you could specifically say you and your network and then expand that to there network and there notwork and so on. In reality it is anyone and everyone using the web.

What do we have out there that we can use to deliver our message on line. There are web sites blogs and blogging sites and social media sites such as Twitter, Linked In, Facebook and Instagram. All of these are free so all it takes is a bit of sweat equity

So how do we use them? We can write posts and blogs as these will give us an identity and keep in front of our audience. It is this audience who could potentially be our client base or lead us to our client base.

There are many platforms you can use to write your blog for instance, Blogger, WordPress, and now Linked In.
Blogs are the main source for content but you can use social media to drive your audience to your blog. This is because platforms like twitter have limited use of characters. Therefore a quick teaser and a link to the full blog can work.

The difficult part is what to write? That depends upon who you want to read it. My advice is do not use social media or blogging as a root for free advertising.
Inform, Educate, Interest.
Think like an author using headlines and and photos, if you can capture video this is great. Video is the most engaging and has the highest hit rate of all. Do whatever you can to engage your audience.

Examples of successful blog themes are helping people with problems, giving tips and updating on current news.
You may have another interest other than you business that is far more interesting and that may be the way to build your audience. Remember do not try to sell.

Finally plan what you are going to do and set out time to research and write it. If you don’t do this you will not do it. Monitor your sucess and talk it through with a colleague so that you know what works and what doesn’t.

Best of luck

Doug Anderson LBIPP